How amazing would it be to work only with the kind of people who really get you?

A clearly defined Target Client Persona can help you to:

  • Make the right marketing decisions.
  • Talk directly and clearly to your clients and help solve their problems.
  • Create new products and services that you know your clients will love.
‘The workbook was very easy to use. I preferred printing it out and filling it in by hand. Hand-writing provoked more thoughts for me personally.’
‘I think it is such a great thing to have a perfect client persona written down. Very useful to make up our minds as to who we want to work with.’


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